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Wednesday, August 26, 2015

Star Wars and Youtube Join Forces For Force Friday; Disney World and Disneyland to Hold Force Friday Events

Force Friday is just over a week away and we will finally get to see the merchandise for Star Wars: The Force Awakens. (Hint: The merchandise looks amazing, trust me I've already seen some of it, since I work in retail.) Today, Star Wars and Disney and YouTube giant Maker Studios announced plans for a global live toy boxing event for Force Friday.


The event will unfold over 18 hours in 15 cities and 12 countries, where the event will see highlights from the epic merchandise revealed in a rolling New Year's Eve style celebrating "Star Wars: The Force Awakens" featuring Maker Studios' top digital stars. LucasFilm President Kathleen Kennedy said, "Star Wars toys have always played an important role in how our fans interact with the saga. They've inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition."

The event will kickoff in Sydney, Australia on the morning of September 3 here on the east coast and travel through Asia, Europe, Canada, North America, and South America where selections of the new line will debut at each location.

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

The event will feature many Maker Studio stars from families like Bratayley, life hack specialists such as ExpCaseros, gamers such as AlexBy11, and Star Wars fans from around the world like Chris Pirillo. Several countries will join the event live from YouTube Spaces in Berlin, Tokyo, and London, with Anthony Carboni and Andi Gutierrez hosting the event live from the YouTube Space in Los Angeles. Here is the full global list of stars for the event:

COUNTRYCITYMAKER TALENTLOCAL TIME 9/3EDT
AustraliaSydneyBratayley07:4517:45 9/2
JapanTokyoEinshine11:0022:00 9/2
KoreaSeoulDollastic12:0023:00 9/2
Hong KongHong KongDante Basco12:0000:00 9/3
FranceParisAyPierre09:0003:00 9/3
SpainMadridAlexBy1111:0005:00 9/3
GermanyBerlinReyst12:0006:00 9/3
EnglandLondonGamingBeaver11:3006:30 9/3
BrazilRio de JaneiroMalena01010208:3007:30 9/3
USANew YorkEvanTubeHD08:3008:30 9/3
CanadaTorontoQuill1809:0009:00 9/3
USAChicagoHobbyKidsTV08:3009:30 9/3
MexicoMexico CityExpCaseros09:3010:30 9/3
USASan FranciscoChris Pirillo08:0011:00 9/3
Details Released For Force Friday Events at Walt Disney World and Disneyland:


Today, the Disney Parks Blog revealed that Walt Disney World and Disneyland would be having their own special merchandise ticketed-events for Force Friday beginning at 12:01 a.m. on September 4. It will take place at Once Upon a Toy in Disney Springs at Walt Disney World and the World of Disney Store in Downtown Disney at Disneyland.

Tickets to the event will include:

  • The opportunity to be among the first to purchase new merchandise from Star Wars and "Star Wars: The Force Awakens," including Disney Theme Park merchandise exclusives and licensed products. Purchase limits will apply.
  • Amenity Gift
Tickets to the event were available beginning today, September 26, at 2 p.m. EST/ 11 a.m. PST for $50/ person only available on www.DisneyParksMerchandise.com. Tickets are limited to availability and no discounts will be applied.

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