The Disney Store Shows Off What It's Bringing to the D23 EXPO

This year's D23 EXPO is only 3 weeks away and today the Disney Store showed off what new-collections and limited edition items they are bringing this year. At this year's expo, the Disney Store will have an over 3,000-square foot retail space for a Disney fan experience like no other. It will be located within the Disney Consumer Products pavilion. In addition to the new and exclusive merchandise not yet available to the public, fans will be able to meet and greet with the artists of the new collections. 

Fans will also be treated to the Disney Store's opening ceremony on Friday, August 14. During the opening ceremony, one special guest at the expo will be chosen to "unlock imagination" at 9 a.m. alongside some of Disney's most famous characters. Guests of the expo will get first look at the new collections including the next set of the Disney Fairytale Designer Collection, a Limited Edition Doll Collection from ABC's Once Upon a Time,  Star Wars, Toy Story 20th Anniversary, and the newly minted Disney Tsum Tsum. 

Here is a sneak peak and highlights of the new collections coming to the D23 EXPO:

Disney Fairytale Designer Collection—Happily ever after meets happily evil in Disney Store’s newest series of the Disney Fairytale Designer Collection being previewed at D23 EXPO. Featuring five sets of Limited Edition pairs, these collector doll sets were designed by Disney Store artists and carefully crafted to capture the beauty and romance of fairytale friends and foes.

Available for the first time at D23 EXPO, guests can pre-purchase the complete set of five Hero/Villain pairs prior to the general public pre-sale beginning online Monday, September 14.

Following the preview at D23 EXPO, the doll sets will be released and available for purchase in stores and online starting September 29, with a new pair released each week. Each set is limited to an edition of 6,000 globally and comes with a Certificate of Authenticity.

This line expands into a collection of apparel, mugs, journals, home décor, and more, available to the general public in stores and online on September 14.

Once Upon a Time—Continuing the ‘heroes and villains’ theme, Disney Store will introduce the Once Upon a Time Snow White and Evil Queen Doll Collection, available exclusively at D23 EXPO. Limited to an edition of 300, the doll collection, inspired by ABC Studios’ television series Once Upon a Time, brings to life the beauty, magic, and charm of the iconic fairytale characters from the show. Exclusively for guests who purchase the doll set at D23 EXPO, Ginnifer Goodwin (Snow White) and Lana Parrilla (The Evil Queen) will be available for an autograph signing at the ABC booth on the D23 EXPO floor from 4–4:45 p.m. on Saturday, August 15. This special opportunity will be followed by the Once Upon a Time panel taking place in Stage 23 from 6–7 p.m.

Star Wars—Disney Store will launch an exclusive collection of Star Warsitems at D23 EXPO on Friday, August 14. The collection will feature apparel, collectibles, and toys, including the Star Wars Elite Series, a new line of highly articulated and detailed die cast action figures, representing characters from Star Wars Episodes I-VI. The action figures will be sold individually at Disney Store locations beginning later this year; however, D23 EXPO attendees have the opportunity to purchase the full set of Star Wars Elite Series action figures, which includes D23 EXPO-exclusive versions of R2-D2 and C-3PO.

Additionally at D23 EXPO, Disney Store will introduce Star Wars Legion Helmets, a series of eight vinyl collectible helmets inspired by the Star Wars Legion Helmet project launched in early 2014. Celebrating creativity and Star Wars, the project pulled together artists from across The Walt Disney Company, resulting in 300 Stormtrooper helmets being transformed into diverse pieces of art, which inspired these collectible recreations—epic additions to every Empire.

Toy Story 20th Anniversary—In celebration of the 20th Anniversary of DisneyPixar’s Toy Story, Disney Store gleaned art from the adored film’s archives to illustrate the evolution of the beloved characters, Buzz and Woody. Featuring toys, collectibles, apparel, and more, this collection will be released at the Disney Store shop at D23 EXPO on Friday, August 14.


Disney Tsum Tsum—All-new collections of everyone’s favorite stackable plush will be unveiled at D23 EXPO, with one releasing each day in limited quantities in mini, medium, and large sizes. In addition, limited-edition mini box series—exclusive to D23 EXPO—will be released along with each collection, and a Mickey Mouse Tsum Tsum mini vinyl figure will be available for $5 with any purchase, while supplies last.

The Disney Store's "Disney's 3D Print Studio" is also launching at this year's D23 EXPO. It offers fans the chance to personalize figures, including Marvel's Iron Man, with their likeness with the use of facial-scanning kiosks. The figures will come with special packaging exclusive to the D23 EXPO.

Also new this year will be StorePass which we talked about in yesterday's blog. StorePass will allow fans to get a better shopping experience with minimal wait times in line. StorePasses will be available at 10 a.m. on August 14 with limited availability. 

This year's D23 EXPO is just 3 weeks away beginning Friday, August 14 and ending on Sunday, August 16 at the Anaheim Convention Center.