Lucasfilm Announces Global Promotion for "Rogue One"; Wheelchairs No Longer Free at Disney Water Parks

Lucas film Announces Global Promotion for "Rogue One":

With the success of the global promotion of "The Force Awakens," Lucasfilm announced today the global promotion plan of "Rogue One: A Star Wars Story." For "Rogue One" Lucasfilm is teaming up with five well-known brands in Duracell, General Mills, Gillette, Nissan, and Verizon. Together they will launch an extensive global promotional plan for the film that soars into theaters December 16. 

Lynwen Brennan, General Manager of Lucasfilm said, "We are extremely pleased to be working such a remarkable group of promotional partners for Rogue One. This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and for the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of Rogue One."

Here is a rundown about each brand that is joining the promotional campaign:

Duracell:

Founded in the 1920s, the Duracell brand has grown to be the leader in the single-use battery market in North America.  Its iconic brand is known the world over. Its products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.  The Duracell Company is owned by Berkshire Hathaway, a $210B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information.

General Mills:
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company’s US $1.0 billion proportionate share of joint-venture net sales.

Gillette:

For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/.

Nissan Motor Co.:

Employing more than 37,000 team members in U.S., Canada and Mexico, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. More information on the complete line of Nissan vehicles, our services and commitment to sustainable mobility can be found online at NissanNews.com.

Verizon:

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, has a diverse workforce of nearly 162,700 and generated nearly $132 billion in 2015 revenues. Verizon operates America’s most reliable wireless network, with 113.2 million retail connections nationwide. The company also provides communications and entertainment services over mobile broadband and the nation’s premiere all-fiber network, and delivers integrated business solutions to customers worldwide.

Wheelchairs No Longer Free at Disney Water Parks:

Beginning today, August 22, wheelchair at both Disney's Typhoon Lagoon and Blizzard Beach will no longer be complimentary. Instead guests will be able to rent the wheelchairs for $12 plus a full refundable deposit of $100. They will also be transferable to both water parks as well as all 4 theme parks with a receipt (upon availability). 

ECV rentals will continue to be available for $50 with a $100 refundable deposit. The $100 deposit is required to ensure return of the wheelchairs and ECV's. The deposit is fully refundable upon return of the rental. 

Walt Disney World said the reason for the discontinuation of complimentary wheelchairs is due to "better align the Guest services and operations at Disney's Water Parks with those at Disney Parks, Disney Springs, and the ESPN Wide World of Sports."