Stores around the world will open their doors at midnight to celebrate the release of all new merchandise for the new film as well as all things Star Wars. "Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We're excited to be part of the countdown to this enormous movie moment," said Josh Silverman, executive vice president and global licensing of Disney Consumer Products.
Fans who are waiting for 'The Force Awakens' merchandise will be able to do so at midnight at local retailers. They are also be encouraged to use social media to document the experience with hashtags already created for the event such as #MidnightMadness and #ForceFriday. A wide-range of products will be released from toys to collectibles, books and comics, ebooks and apps, to apparel and lifestyle accessories will be available at mass retailers, Disney Store locations worldwide, as well as on DisneyStore.com.
As seen above, the packaging for the new movie merchandise was revealed showing the new mysterious villain, Kylo Ren. This new ominous and shadowy figure that wields a red lightsaber will be on "Star Wars: The Force Awakens" merchandise beginning on 'Force Friday,' September 4, 2015. Let the countdown begin Star Wars fans, we are only 4 months aways from the new merchandise. Tune into StarWars.com or It All Started With a Mouse for more info on the awaited new merchandise for "Star Wars: The Force Awakens." May the force be with you my friends.
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